What is SEO – An Overview

search engine optimization

Whenever you do some research on a search engine, it automatically gives you thousands of sites you can go to. And have you ever wondered how the search engines decide which one goes first on the results that they brave you? And that how come that this certain site ranks higher than others? This is because of the very powerful technique called SEO. So, what is SEO?

SEO or Search Engine Optimization is a way or technique that helps search engines (like Google) find and rank a certain website higher than the millions of websites you can find on the internet. It's basically optimizing your websites / blogs so when someone did a little research for a certain keyword in a search engine, your site will populate at the top of the list. And SEO also means getting high traffic or more people viewing your site.

What is SEO again and how does it work? SEO is also a practice of improving both internal and external aspects of your website to ensure its visibility in every search engine. It is accomplished by optimizing some section in the "HTML" coding of each page. But there are several ways or methods on how a website should be optimized, and it will depend much on the type of site, content, purpose and competition. On the other hand, general search optimization relates heavily on the proper use of keywords that describe the content of a website. Keywords must first appear in the title section of your page. They should also appear in the section where page is accurately described by repeating the keywords. You should also remember that each page title must use one or more unique keywords to ensure maximum search engine optimization. The use of keywords is very essential to SEO because it is the one that drives traffic to your website.

The most important keywords should be used substantively in the first two paragraphs of the content of the page and should be sprinkled through the body. Other tricks in helping search engine optimization to work are naming image files and anchors with keywords. Anchors are references to other pages within the site or in other words, cross-links

SEO is really a powerful tool in getting high traffic for your website among any other sites available on the internet. It also gives you more exposure for your business and more opportunities of selling your products or services. SEO is really a necessity for you to succeed in internet business. There are several tutorials online that will help you in optimizing your own sites. You just have to carefully search for the ones that will give you more knowledge about SEO. This is what is SEO all about.


search engine optimization

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