Internet marketing is never complete without search engine optimization of your website. Unless you have a good page rank you will always be at a disadvantage to competitive websites that will steal away all traffic thatought to be coming your way. There is no law saying that you have to do SEO but it is a simple and obvious fact that not doing it is a bit foolish.
Search engine optimization is the process of altering your website to make it friendlier to search engines so that your site is indexed higher when matched against certain keywords. The higher your website is listed in the search results page the better it is for you and your business.
Keywords are the most important aspect of SEO and choosing the right set to include in website content is not always easy. A good method is to study what your competitors are using and then go on from there. Most of the powerful SEO strategies are actually nothing more than advice on choosing and implementing the right set of keywords.
This is why content writing or copywriting is in such great demand nowdays. Merely writing is not important. The content has to be human readable while incorporating good keywords in a healthy ratio to make a difference in page rank.
The domain name, which is written in the URL, is also important. Choosing the right domain name means getting a much better page rank than just plain SEO. These are some of the simple steps that can get you started with SEO