search engine optimization
Do you have a web site? Do you want more traffic to your site? Do you want better search engine rankings? Then you need to put search engine optimization (SEO) to work for you!
OK, OK. I know it's not hip. I know it's not sexy. In fact, you're probably thinking, "SEO is so 1999. Why should I care?"
The truth is that even though SEO is one of the oldest and most traditional internet marketing methods, we are still talking about it. Why? Because, quite simply, IT WORKS!
Yes, social media and social networks are hot. Yes, online video and podcasts are hot. But no matter how scorching hot they are, when you get right down to brass tacks, where do most people go when they're looking for information? If you guessed "Google," "Bing," "Yahoo," or any other search engine, you're spot on.
In fact, performing an Internet search is still the number one way that most people find what they're looking for. The impact for you is that if you want a lot of traffic to your site, you want to get ranked well by the search engines. Your website must be optimized for search engines
How do you do this?
Search engine optimization starts with choosing the right keywords to bring you the exact visitors and customers you're looking for. So spend a bit of time researching the best keywords for your site. It's common sense and probably does not need to be said, but I'll say it anyway. – Getting traffic to your site is useless if you're not getting targeted traffic. – That is, it does you no good to get a lot of people to your site if those people have no intention of buying anything from you.
There are three basic steps to performing keyword research.
(1) Use a keyword research tool.
Keyword research tools will save you a lot of time and effort. My favorite is the Google AdWords Keyword Tool. There are other paid tools and services available, but if you learn to work with the Google Keywords Tool, you will find that it contains a bevy of very valuable information for assessing your keywords.
When researching keywords, note such things as the number of searches (per month or per day) as well as the level of competition.
(2) Do a real search.
Another easy way to assess the vitality of keywords is to do a simple vanilla search in the main search engines – Google, Bing and Yahoo. Search engine optimization is all about getting a well-placed ranking in the search engines, so you should know what other sites you're up against.
Consider the following when performing your searches.
a- How much competition is there for your keywords?
b- Who are you competing against?
c- How well-known is your competition?
d- Visit the top sites in the search results and take a good look at their pages. What have they done to make those pages rank well? How do they incorporated search engine optimization into their websites?
(3) Who is advertising with Google AdWords?
While you're at it, take a look at the Google AdWords advertisers for your keywords. Both the number of advertisers, as well as the content of the ads themselves, will give you a very good idea of how well those keywords are working "in the real world."
The importance of keyword research as a component of search engine optimization can not be stressed enough. If you take the time and care to perform good research, you will be rewarded with one or more sets of keywords that will bring you highly targeted traffic. And those are the types of visitors we all want!
search engine optimization